Mapping Business Strategy in a Time of Disruption & Innovation
Speaker: Arturo Perez-Reyes
🚨 THIS EVENT HAS PASSED - YOU CAN ACCESS THE FULL RECORDING INSIDE MIND MAP NATION.
Businesses live in a world of change, challenged by constant disruptions and innovations. Here’s a reality check:
Only half of the Fortune 500 listed in 2000 still survive.
Over 1/3 of public companies fail within 5 years.
Half of small businesses fail within 5 years; 2/3 fall within 10 years.
By some measures, 90% of startups fail and 99.9% of unicorns fail.
Creative destruction a la Marx and Schumpeter? Poor teaching methods at b-schools? Failure to anticipate or respond by organizations? Or a lack of maps?
Strategy is the art of countering threats and seizing opportunities. Yet it’s hard to do both without a map of terrain.
This session will teach you how to use business-strategy mind maps for anticipating problems and leveraging advantage. We will use two current examples of digital disruption: insurance, one of the longest surviving industries on earth; and education, one most consequential industries that shapes our future generations.
ABOUT OUR GUEST
Arturo Perez-Reyes is one of the most brilliant strategy analysts of our age, having worked for 22 years as a consultant helping firms navigate technology, intellectual property, regulatory compliance, and security risks. He is currently the cyber strategist at Newfront, an insurtech brokerage.
Through Arturo, I’ve come to appreciate the complexity of the insurance business, which considers the possibilities of what could go wrong. This is the “invisible dark twin” that leaders and the media often overlook, preferring instead to focus on the upside - until the party’s over.
Arturo’s alter ego is a member of the professional faculty at UC Berkeley's Haas School of Business where he has lectured for 34 years. He has also taught at the University of Chicago GSB, and played pivotal roles in academic transformations relating to e-commerce, cloud storage, and network security.
My world was blown wide open when I stepped into Arturo’s classroom 15 years ago, amazed by his expertise on everything from Greek classics to how companies priced the risk of launching rockets into space. I’m now honored to have him share his toolkit with you all, and hope that it will provide you critical lens to analyze your own projects.
TOPIC: Mapping Business Strategy in a Time of Disruption & Innovation
BOOKMARK YOUR CALENDAR
📌 Wed, August 30, 8am PDT or 11am EDT
📌 Please note that the first half will be a practical workshop followed by Q&A and an in-depth interview! Come early so that you won't miss the presentation!
DISCUSSION QUESTIONS
👉 How do Mind Maps help us breakdown key risk areas?
👉 How do Maps identify business opportunities?
👉 How do we use Maps for decision-making?
👉 What are the top factors that cause enterprises to fail?
Come join this incredible conversation with the brilliant risk strategist!
This workshop is not to be missed!
❓What questions do you have for Arturo?
👉 Join the MMN Community to ask him! https://www.mindmapnation.com/membership
